More than 1,600 companies from Russia and other countries will participate in the 32nd International Perfumery and Cosmetics Industry Exhibition, InterCHARM 2025, which will take place from October 15 to 18 at the International Exhibition Center (IEC) "Crocus Expo" in Moscow.
From October 15 to 18, the International Exhibition Center (IEC) "Crocus Expo" in Moscow will host more than 1,600 companies from Russia and over 20 countries worldwide to showcase key industry innovations ranging from raw materials and packaging to smart technologies and ready-to-market brands, according to a statement released on the exhibition's website.
As organizers of the exhibition announced, 24.7% of the exposition will be dedicated to raw materials and ingredients, over 56% to contract manufacturing and finished brands, 25.8% to modern packaging, and 21.2% to equipment.
More than 500 foreign companies from China, South Korea, Turkey, Belarus, the UAE, India, Italy, Iran, Kazakhstan, France, Uzbekistan, Pakistan, Saudi Arabia, North Korea, Brazil, the USA, Japan, Indonesia, Serbia, Qatar, and other countries will present exclusive product lines, equipment, and solutions for contract manufacturing. The largest number of participating companies are from China (485), followed by South Korea (84), and Turkey (57).
For instance, India will bring oils, active ingredients, and Ayurvedic components, while South Korea will demonstrate sensory innovations, next-generation packaging, and cosmetic brands not yet available in Russia. China will showcase not only ingredients and flacons but also equipment and contract production capabilities. The Middle East will highlight niche perfumery.
InterCHARM will also gather 681 Russian companies from more than 15 cities on one platform. For example, Arkhangelsk Oblast will present brown seaweed from the White Sea, Altai will feature a school of phyto-cosmetics, and Crimea will showcase spa products based on Saki Lake mud. Kaliningrad will exhibit cosmetics and perfumes with amber extracts, while Vladivostok will introduce new-generation marine bioactives.
Among the Russian participants are companies such as Geltek, The ACT, Icon Skin, MyMuse, Manly PRO, COSMOMEDICA, Sima-Land, PurPur Beauty, KAMALI, and others. Many of these companies will announce new product lines and expanded production capacities.
The business program will include 145 events: conferences titled "Cosmetics in Russia," "How to Create a Beauty Brand," "Natural Cosmetics," as well as conferences on aesthetic cosmetology, household chemicals in Eurasia, specialized industry seminars, and more.
The flagship conference "Cosmetics in Russia" will serve as the main analytical platform, presenting key market figures, forecasts up to 2030, regulatory barrier analysis, and export opportunities.
On October 17-18, 2025, within the framework of InterCHARM, the Final of the XXI Russian Championship in Hairdressing Art, Decorative Cosmetics, Nail Modeling and Design, Braiding, and the VI Russian Championship among Educational Institutions will take place.
On the main open podium of HairCHARM, gala shows and masterclasses by leading Russian stylists will be held.
In 2025, InterCHARM is expected to attract 80,000 industry professionals from all regions of Russia, including manufacturers, retailers, brand owners, distributors, and representatives of the salon industry, as confirmed by the organizers.
The InterCHARM exhibition is supported and co-organized by the Ministry of Industry and Trade of the Russian Federation, the Autonomous Non-Profit Organization National Priorities, the Russian Perfumery-Cosmetic Association, the Association of Manufacturers of Perfumery, Cosmetics, Household Chemicals, and Hygiene, the Russian Industry Union of Producers and Entrepreneurs, the Union of Organic Natural and Eco-Cosmetics Manufacturers, and the Union of Hairdressers and Cosmetologists of Russia.
Currently, the share of Russian cosmetics in the domestic market has exceeded 40% of the total market, with local production growth reaching 3.5% in 2024. The volume of the cosmetics and perfumery market has reached 1.1 trillion rubles, and every second new brand appearing on store shelves and marketplaces is of Russian origin. According to research data, 68% of consumers trust the quality of domestic brands, organizers reported.
Source: Interfax
