LLC LeanGroup-Ural, a manufacturer of tubes for cosmetic, pharmaceutical, and food products, participated in the industry forum organized by the Russian Perfume and Cosmetics Association titled "Sensorics in Cosmetics: Textures, Ingredients, and Imprints," which took place on March 24–25, 2026, in Moscow and brought together more than 300 industry representatives.
In 2026, LLC LeanGroup-Ural joined the Russian Perfume and Cosmetics Association. With this step, the company underscores its readiness to actively participate in all processes critical to the industry's development: from exchanging practical expertise with other stakeholders to jointly seeking effective growth pathways and establishing standards for responsible business conduct.
"LeanGroup is a major supplier of tubes, working with virtually all companies in the cosmetics market. We highly value that such a company has found it interesting and important to be part of our association. Many of its members have collaborated with LeanGroup before, and now this cooperation will become even closer and more fruitful," noted Tatyana Puchkova, Chair of the Board of the Russian Perfume and Cosmetics Association.
During the forum, company experts presented their full range of manufactured tubes (laminate, extruded, and aluminum) and delivered a presentation on current trends in cosmetic packaging development. The focus was on shifting consumer expectations and evolving requirements for packaging solutions against the backdrop of growing marketplace influence and the increasing importance of user experience.
Representatives of LeanGroup, Daria Isaenko and Olga Shvetskaya, shared their perspectives on the segment's development. In their presentation, they emphasized that packaging today extends beyond its utilitarian function to become a key element of consumer communication, influencing brand perception and user experience.
Addressing the development of the product portfolio, Daria Isaenko noted that the company responds to market demands and is expanding its range of solutions. In particular, plans for the current year include launching new packaging formats, such as oval tubes and deodorant tubes.
Special attention in the presentation was given to sensory perception. Olga Shvetskaya highlighted that this factor is becoming increasingly significant in packaging development: it concerns not only visual aspects but also tactile sensations, ease of use, and the overall user experience of interacting with the product.
Among the key trends identified by the company are sustained demand for eco-friendly solutions, adaptation of packaging for online sales, and the growing importance of sensory characteristics. According to expert assessments, it is precisely the combination of these factors that currently shapes cosmetics manufacturers' requirements for packaging.
LeanGroup also shared its practical experience in developing packaging that accounts for new market expectations. The company notes that competitive solutions today require a comprehensive approach—from production technologies to design and user journey scenarios.
Source: SYRYO & UPAKOVKA (Raw Materials & Packaging)
