From October 14–17, InterCHARM 2026, an exhibition of the perfumery and cosmetics industry in Russia and the CIS, will be held at Crocus Expo in Moscow. It annually brings together market players under one roof.
This year, InterCHARM will once again bring together over 1,700 companies from 30+ countries and tens of thousands of specialists: manufacturers, distributors, retailers, salon owners, clinics, pharmacy chains, marketplaces, and independent experts.
Today, the beauty industry is changing faster than ever. The growth of innovative developments, the development of personalized care, new ingredients, private labels, AI diagnostics, and technologically advanced consumption formats are shaping a new reality for perfume and cosmetics consumption. That's why InterCHARM is a platform where you can see which products, brands, and solutions will shape the market in the coming months.
Over four days, visitors will be able to:
• See hundreds of new products and launches
• Find new suppliers and partners
• Conduct hundreds of negotiations in a short time
• Explore new categories and fast-growing segments
• Understand where the market is heading and what opportunities are currently opening
According to an InterCHARM audience survey, 73% of professionals consider exhibitions the main source of new business solutions, and 74% acknowledge that in-person meetings remain a key factor when choosing partners.
In 2026, the exhibition will focus not only on traditional categories but also on new areas: CleanCHARM household chemicals and home care products and PetCHARM pet care products.
Another premiere will be the official InterCHARM mobile app. It will help you plan your visit in advance: browse the exhibitor catalog, create a personalized itinerary, track the event schedule, and save contacts of companies of interest.
International Exposition
This year, the InterCHARM international exhibition has significantly expanded and has become one of the largest parts of the exhibition. More than 600 companies from China, Korea, Turkey, the UAE, Brazil, France, Italy, Bulgaria, Serbia, India, Indonesia, Iran, Jordan, and other countries will participate.
The Korean cosmetics sector has doubled in size: visitors will be able to see even more skincare, professional, and innovative products from Korea. The display of brands from Arab countries has also doubled in size—a trend that is increasingly attracting market attention thanks to perfumes, skincare, and new beauty product formats.
The perfume exhibition will be a key highlight of the exhibition: in 2026, it will triple in size, featuring over 100 brands. This means visitors will have more opportunities to discover new fragrances, niche brands, manufacturers, distributors, and current perfume trends.
Brands that set the industry's direction
Russian and international companies will be represented at the exhibition: AYUNA, Geltek, Grimana, Gromin, Candela INLZ, Milarada, Miran, National Beauty Company, Protey, Art-Visage, Bella-Systech, ETC, Green Mama, Karseell, Levander, Librederm, Mixit, MyMuse, Natura Siberica, The Merchant of Venice, Vince Camuto, and dozens more. Many brands will present their developments, product innovations, and solutions that reflect the current needs of the beauty market.
Dalshe Charitable Foundation
The Dalshe Charitable Foundation, which helps women with cancer, will continue its work at InterCHARM 2026. As part of this initiative, every woman will have the opportunity to undergo diagnostic testing at the exhibition venue and receive information about prevention, early detection, and the importance of regular attention to one's health.
Registration is now open. Early registration will give you the opportunity to be the first to receive news about new products, exhibitors, and the exhibition program, select interesting booths and events in advance, take advantage of special offers, participate in sweepstakes, and stay up-to-date with all InterCHARM news.
Dates: October 14-17, 2026 (Wed-Sat)
Venue: Pavilion 3, Floors 1 and 3, Halls 13, 14, 15, 17, and 18, Crocus Expo, Moscow
Source: RBC Companies
